About me
For more than 13 years, I’ve worked agency side and in house, across TV, print, direct mail, social media, websites (and loads more).
My creative philosophy is summed up with one word.
Uncomfortable.
Work that I sign off has to either make me feel uncomfortable – because it’s bold and brave and in a space we haven’t explored before. Or it has to make the audience feel uncomfortable – uncomfortable that they’re missing out on joy or happiness or peace or whatever, by not doing or buying what we’re offering.
It’s whats allowed me to achieve results – big results – everywhere I’ve been. From jewellery to personal loans. I get to the heart of the issue and pick out the bits that matter to the audience.
I’m a studier of the craft and have a great passion for all things creative advertising. I’m a perfectionist, a striver. I’m calm-headed, I ask the right questions and I’m easy to work with. What more could you ask for?